Vertex Health's existing site was visually dated and, more importantly, was losing patients at every step of the booking flow — slow load times, a confusing multi-page contact process, and accessibility issues that excluded a meaningful share of visitors entirely.
We rebuilt the site from the ground up on a modern stack, collapsing the booking flow into a single clear path, rebuilding every page to meet WCAG accessibility standards, and optimizing for Core Web Vitals so pages loaded in scarcely over a second instead of the previous multi-second wait.
The result was a 61% lift in conversion rate within the first quarter post-launch, alongside a load time of 1.2 seconds — a result that also fed directly into improved search rankings, since page experience is itself a ranking factor.