Solace Coaching launched with a strong founder and no visual identity to match — inconsistent colors, no defined typography, and materials that looked like they came from three different businesses. For a coaching brand built on personal trust, that inconsistency was actively costing credibility.
We built a full identity system from strategy through execution: brand positioning, a logo and color system reflecting the calm, grounded tone of the coaching practice, and usage guidelines covering everything from the website to social templates to client-facing documents.
Within the first year post-rebrand, the client reported 3x improvement in brand recall among referral sources and a 140% increase in inbound leads — driven largely by the brand now looking, for the first time, like a business people could confidently refer their friends to.