Urban Fitness needed to drive trial memberships across multiple gym locations simultaneously, with a paid social budget that had previously been spread thin across too many broad, unfocused campaigns with no clear attribution.
We rebuilt the campaign structure around location-specific audiences and creative, implemented proper conversion tracking tying ad spend directly to trial sign-ups per location, and shifted budget dynamically toward the creative and locations converting best each week rather than an even, static split.
The result was a 6.4x return on ad spend and over 1,200 qualified leads per month across all locations — with the added benefit of a clear, location-level view of which markets were ready for further paid investment and which needed a different approach entirely.