Lumen Education operates multiple campuses, each competing for local search visibility against dedicated single-location competitors — a structural disadvantage their previous single flat website architecture made even worse, with all campuses effectively competing against each other for the same generic pages.
We rebuilt the site architecture around dedicated, fully optimized pages per campus and program, each with proper local SEO signals, Local Business schema, and campus-specific content addressing the actual questions prospective students were searching for.
The result was a 197% increase in enrollment-driven leads and a 96 PageSpeed score across the rebuilt site — with each campus now able to compete directly and independently in its own local search results instead of cannibalizing the others.