Technical SEO checklist for 2026 launches

Before any new site launches, we run it through a technical SEO checklist covering crawlability, structured data, Core Web Vitals, and indexation. Skipping this step is the most common reason otherwise good sites underperform in search for their first year.

Start with crawlability: a clean XML sitemap, a correctly configured robots.txt, and no orphaned pages. Then move to structured data — Organization, Product, and FAQ schema give search engines the context they need to build rich results.

Finally, obsess over Core Web Vitals. A fast, stable, responsive page is now a ranking factor in its own right, not just a UX nicety.